Charlotte Tilbury calls Bella Hadid a beauty muse

Bella Hadid joins the ranks of Kate Moss and Jourdan Dunn as Charlotte Tilbury’s newest beauty muse.

According to a statement from the brand, the partnership will include “standout product and digital innovations, iconic campaigns, original content creation and milestone moments around the world in the brand’s 10th anniversary year.”

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“I have admired Charlotte for years; “has true creative power and we both share a passion for empowering self-confidence and creating a meaningful beauty community,” Hadid said in a statement. “I have always been truly obsessed with all of Charlotte’s innovations. They are so easy to use and give amazing results. It’s very important to me to be able to trust my makeup and I know that the quality and technology of Charlotte’s formulas means I can look and feel as confident as possible, from red carpets to fashion shows and photo shoots.

Hadid joins a long list of supermodels collaborating with the brand. Tilbury tapped Twiggy as the face of her Pillow Talk collection last year, and Kate Moss, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So-hee are among her current lineup of beauty muses.

“Bella is a contemporary beauty icon – and digitally creative innovator – and together we will dream, create, inspire, celebrate life and excite the world,” Tilbury said in a statement. “From beauty magic to beauty tech and so much more, Bella is as obsessed as I am with pushing boundaries and transcending the real and virtual worlds — and I can’t wait to share with all of you the amazing, magical moments we have in store . “

In 2020, Puig bought a majority stake in Charlotte Tilbury.

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