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Sun. Jul 21st, 2024

NASCAR Is Embracing Electric Cars, Djokovic Hates Pickleball, and Brand Building Is Important

By meerna Jul11,2024
NASCAR Is Embracing Electric Cars, Djokovic Hates Pickleball, and Brand Building Is Important

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Have you ever felt like a salmon that missed the memo and started swimming with the current while the rest of the fish paraded upriver where all the fun was waiting for them?

This came to mind last weekend as NASCAR delved into the world of electric vehicles, and current trends — not to mention market forces — suggested that hybrids were an increasingly hot trend.

NASCAR announced a partnership with Swiss-Swedish company ABB, described as a “global leader in electrification and automation,” and unveiled an EV prototype that showed off its speed and agility on a Chicago street circuit.

DAYTONA 500 BOOK Celebrate the Dynamic Story of the Great American Race with This New Book

According to the included literature, “the body rests on a modified Next Gen chassis, while the steering, suspension, brakes and wheels are sourced from a NASCAR Cup Series car.”

Panic, of course, has set in among many, but the fine print should ease concerns for now. NASCAR leaders say they want to decarbonize operational functions, not the racing product.

According to a press release, “While NASCAR is committed to the historic role of the internal combustion engine in racing, it is committed to decarbonizing its operations and reducing its carbon footprint to zero across its core operations by 2035 through electrification and innovation.”

Is intelligent, logical thinking as alternative (and occasionally cleaner) energy sources the ultimate goal? Or just political positioning and virtue signaling to facilitate future deals with groups in, say, California?

It can be both, you know…

Hey Willie!

Your article (July 5) “When Reagan Saw Petty Win No. 200” was a really good read.

One thing I wish you would have mentioned was the queen of country music Tammy Wynette, who was at the luncheon, wearing a sparkly, white dress with a plunging neckline and singing a few tunes for everyone. She was only 42 at the time and still gorgeous beyond belief! And what a sexy, sonorous voice.

Barry

HEY BARRY!

Courtesy of the Reagan Library, you can find an edited video of the ’84 Firecracker Daytona post-race celebration. Tammy’s unmistakable voice can be heard in the background during the lunch segment. But, alas, there are no shots of her wardrobe.

One could argue (as I do) that Tammy Wynette’s voice was the purest and strongest of any female voice in country music history, and how remarkable that she was married so briefly (and speaking of combustible) to our own Pavarotti, George Jones.

This, that

Every now and then there is a need to remind people – even those who are well-read and knowledgeable about the subject – that although there is no AND There is no one in the team either AND in brokerage. But every time you hear someone say real-i-toryou hear two people saying Wimble-ton. You’ve got a few more days to get the hang of it, people: It’s Wimble-TO PUT ON

After his Wimbledon victory earlier this week, Novak Djokovic lamented the rise in popularity of pickleball (or paddleball, as he calls it) at the expense of tennis. There is a suggestion that can be made whenever these glacial changes occur, and Novak said that better marketing by the global tennis industry is necessary.

“…When we look at Formula 1 for example and what they have done in terms of marketing, developing the sport, racing around the world and its popularity, I think we need to do a better job at our individual circuits,” he said.

I’m not sure a Netflix series, for example, would slow down the current recalibration of racket sports. Novak also noted the obvious economics of it all.

“You can build three padel courts on one tennis court,” he said. “Do the math. It’s just a lot more financially viable for the club owner to have those courts.”

He left out two important reasons for pickleball’s march: 1. Less running, especially for the elderly and those with limps; 2. Faster games for pickleball’s increasingly younger audience and its collective attention span.

Hey Willie!

I have never written to a journalist until now. After reading your article about the 1984 Firecracker 400, I wanted to tell you how much I enjoyed it and the story behind it. I am not even a racing fan, but I was drawn into this article.

Cut this out and send it on to share with your brother-in-law. Yes, “snail mail” is also fun sometimes.

Jill

HEY JILL!

Be careful with those scissors, Jill, I’m afraid they’re a lost art. I’d suggest finding it online and sending him a link, but the post office has mouths to feed too.

Speaking of which, did you know that the United States Postmaster General, Louis Dejoy, is a graduate of Stetson University?

Instant brand

Commercial brands and branding have been around since the advent of currency. As global markets exploded and hyperventilated in the age of instant communication, getting branding right became an important task—not just on the shelf, but in politics and entertainment.

What does this have to do with a new baby? I don’t know yet, it’ll be a while before we see how it plays out. But NASCAR driver Ricky Stenhouse and his wife Madyson announced the birth of their son this week, and they’ve clearly earmarked the baby for future star power, should he choose to use it.

Stetson Steele Stenhouse is a company that sells used clothing to hotels in the US and around the world. He was born on the Fourth of July, of course.

What a powerful name to use another word starting with st. Whether it’s the Nashville scene or the NASCAR cockpit, it’s halfway home because marketing is a key factor in both endeavors.

Thinking back to the right cross that Father Ricky used to floor Kyle Busch two months ago, perhaps Stetson Stenhouse is destined for a middleweight title shot.

Hey Willie!

I am from Polk County, born and raised, and now live in the mountains of Northeast Georgia. Your article about the Firecracker 400 caught my attention because my wife and I were at that race in 1984, in the Pepsi booth, which was next to the commentary booth where Ned Jarrett and President Reagan were commentating on the race.

We are in the background of the photo and what a surprise I was when I saw it. What a day it was, but I never thought I would see it 40 years later. Thanks for sharing.

RONNIE

HEY RONNIE!

I was there, too, as a young News-Journal staffer, but I was so buried in the garage that I didn’t even see Air Force One approaching, let alone the president himself.

While Godwin Kelly had primary coverage duties in the upper press box, and our own Jimmy Nasella got to cover David Pearson attacking Tim Richmond in the garage after the race, I believe I was handed over to Buddy Baker, who had been driving the fast Wood Brothers Ford before the race. blown up just four laps into the race.

This is a race.

Contact Ken Willis at [email protected]

By meerna

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