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Fri. Jul 19th, 2024

Meet Charlotte Jones, vice president and chief brand officer of the Dallas Cowboys

By meerna Jun25,2024
Meet Charlotte Jones, vice president and chief brand officer of the Dallas Cowboys

America’s Sweethearts: Dallas Cowboys Cheerleaders has gained tons of buzz since it premiered on Netflix on June 20.

One of the people in focus is not part of the squad. Charlotte Jones, executive vice president and chief brand officer of the Dallas Cowboys, gets a lot of air time. Fans have been raising questions about the amount DCC pays its roster and management’s apparent focus on women’s bodies.

Read on to learn more about Charlotte, her role with the Dallas Cowboys, and what she’s doing now.

Charlotte is the daughter of Jerry Jones, owner, president and CEO of the Dallas Cowboys. He bought the team for $150 million in 1989, Forbes reports, the same year Charlotte started working for the organization. Jerry’s other children (Charlotte’s siblings) also work for the Cowboys.

13th Annual NFL Honors Arrivals

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Charlotte Jones and her dad Jerry Jones, owner, president and CEO of the Dallas Cowboys.

Jerry has been in the news recently following a legal dispute with 27-year-old Alexandra Davis, who claims he is her father. (Jerry denies paternity claims). The lawsuit alleges that Jerry and Alexandra’s mother, Cynthia Davis, conceived Alexandra in the mid-1990s while they were in a relationship together, according to New York Post Office.

What does Charlotte do for the Dallas Cowboys?

Charlotte is the Executive Vice President and Chief Brand Officer of the Dallas Cowboys. According to the Dallas Cowboys website, he oversees how the team’s brand is presented to fans around the world through business operations and strategic applications. This means Charlotte oversees all brand marketing, fan engagement, entertainment, licensed apparel and community relations.

She played a major role in the design of AT&T Stadium in Arlington, Texas, where the Cowboys play, as well as the Dallas Cowboys’ world headquarters in Frisco, Texas. Charlotte has even facilitated several high-profile events at AT&T Stadium, including Wrestlemania 32, Super Bowl XLV and the Academy of Country Music Awards.

Charlotte has worked in the Dallas Cowboys’ executive office since 1989, making her one of the most influential women in professional sports leadership. In 2012, she became president of the NFL Foundation, and in 2014, she was appointed to the NFL’s Committee on Conduct. Charlotte also serves on the NFL’s Health and Safety Committee and the NFL’s Legalized Sports Betting Committee. She has also held leadership positions in numerous philanthropic organizations.

What is Charlotte Jones’ net worth?

This is unclear. However, Forbes reports her Jerry’s father’s net worth is $14.3 billion.

She faced criticism after the film “America’s Sweethearts”.

After release America’s Beloved, faced new criticism.

For example, there have been many protests on social media over the shockingly low salaries of Dallas Cowboy Cheerleaders. NBC Sports Boston reports that the women earn around $15 to $20 an hour, or $500 an hour, despite being one of the highest-paid teams in the country. This works out to an annual salary of approximately $75,000.

When Charlotte was asked about women’s salaries in the documents, she responded that “there’s a lot of cynicism about NFL cheerleading salaries,” but added that women “don’t come here for the money.”

“They come here for something that is actually bigger to them. What unites them is their passion for dance. There are not many opportunities in dance to perform at an elite level,” she said. “It’s about being part of something bigger than themselves.”

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Sela Breen (she/her) is a 2024 Summer Editorial Intern Women’s health. She is a senior at Northwestern University, studying journalism, international studies and theater. She previously interned at Dotdash Meredith, worked at Northwestern’s campus magazine, and participated in the Northwestern Medill investigative program.

By meerna

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